The 2025 UAE Government Annual Meetings witnessed the launch of a comprehensive New National Identity Strategy, marking a significant step in strengthening cultural values, social cohesion, and a unified sense of belonging across the country. The strategy reflects the nation’s commitment to preserving Emirati heritage while supporting a modern, forward-looking society.
Developed under the guidance of UAE leadership, the strategy aims to clearly define the components of Emirati identity and integrate them across all aspects of national life. It focuses on reinforcing key cultural pillars such as Islamic values, the Arabic language, Emirati traditions, national history, and the family as the foundation of the community. The initiative also highlights core principles including respect, responsibility, ambition, generosity, and unity traits that represent the Emirati character.
The strategy will be implemented through a multi-sector framework covering education, culture, media, governance, family development, and community engagement. Schools will adopt enhanced programmes to strengthen Arabic language proficiency and cultural awareness among students. Media institutions will be encouraged to produce content that reflects national values, while community organisations will play a larger role in promoting cultural participation and strengthening social ties.
A National Identity Index will be introduced to measure progress and evaluate how effectively cultural values are being integrated into institutions and society. This data-driven approach aims to ensure accountability, transparency, and long-term sustainability in promoting national identity.
The launch of the strategy at the Annual Government Meetings highlights the UAE’s focus on shaping a strong, cohesive society as it continues to grow as a global hub. With a diverse population and rapid economic development, the UAE views cultural preservation and national unity as essential pillars of stability and future readiness.
Officials describe the initiative as an investment in the nation’s social fabric, ensuring that Emirati identity remains vibrant, relevant, and deeply connected to future generations. The strategy is expected to guide policy, education, and community initiatives in the coming years, reinforcing the UAE’s commitment to cultural continuity and national pride.
