Emirates NBD has unveiled the UAE’s first bank-branded gold bars, marking a significant milestone in the region’s precious metals market. Branded as Emirates NBD Gold, the launch reflects the bank’s strategy to combine traditional wealth preservation with modern financial credibility, offering customers a trusted and tangible investment option.
The gold bars are available in multiple denominations, including 10 grams, 50 grams, and 100 grams, catering to both first-time investors and seasoned buyers. Each bar is crafted from 999.9 fine gold, the highest purity standard, and prominently stamped with the Emirates NBD name and year of issue, reinforcing authenticity and traceability. The sleek design and secure packaging further enhance confidence, positioning the bars as both an investment asset and a premium collectible.
This move comes at a time of heightened global economic uncertainty, when gold continues to be viewed as a safe-haven asset. By introducing bank-branded gold, Emirates NBD aims to simplify access to physical gold while reducing concerns around quality verification and sourcing, issues that often deter retail investors. Customers benefit from the bank’s reputation, established distribution channels, and transparent pricing linked to international gold markets.
Beyond investment, the gold bars are also expected to appeal to customers seeking long-term wealth preservation, gifting options, or portfolio diversification. The initiative underscores Emirates NBD’s broader commitment to innovation in wealth management, blending conventional assets with customer trust and institutional backing.
With this launch, Emirates NBD not only strengthens its product portfolio but also sets a new benchmark in the UAE banking sector, reinforcing Dubai’s position as a global hub for gold trading and financial innovation.
