Dubai Culture and Arts Authority (Dubai Culture) has signed a landmark partnership with Spotify, marking a significant step toward promoting the emirate’s vibrant music ecosystem on a global stage. The agreement reflects Dubai’s broader vision of positioning itself as a leading international hub for culture, creativity, and the creative industries.
The collaboration aims to support local and regional artists by providing them with greater visibility, access to global audiences, and data-driven insights that can help them grow sustainable music careers. Through curated playlists, artist development initiatives, and collaborative campaigns, Spotify will work closely with Dubai Culture to spotlight emerging talent from the UAE and the wider region.
Officials from both organizations highlighted that the partnership aligns with Dubai’s Creative Economy Strategy, which seeks to empower creative professionals, attract global partnerships, and foster innovation across cultural sectors. Music, as a universal language, plays a vital role in showcasing the diversity and cultural richness of the UAE to international audiences.
Spotify representatives emphasized the platform’s commitment to nurturing local talent and connecting artists with listeners worldwide, noting that the Middle East is one of the fastest-growing music markets globally. By combining Spotify’s global reach with Dubai Culture’s cultural leadership, the partnership is expected to create meaningful opportunities for artists, producers, and industry professionals.
The signing ceremony brought together senior representatives from Dubai Culture and Spotify, underscoring a shared vision to elevate regional voices and strengthen Dubai’s position as a global cultural capital. This collaboration marks a new chapter in supporting homegrown music and celebrating creativity without borders.
