Dubai’s wellness and fitness market continues its robust expansion with the entry of a major global fitness franchise, which has announced the opening of its first club in the city. The new gym, scheduled to open on November 1, is a partnership between the international brand (such as Anytime Fitness) and local franchisee Purple Fitness LLC, supported by premium equipment provider Technogym.
This new facility aligns with Dubai’s ambitious ‘30×30’ fitness initiative, aiming to encourage residents to engage in 30 minutes of activity for 30 days. As part of its launch, the gym is offering free three-day passes through a dedicated app, enhancing accessibility and community participation.
For professionals aged 28 to 40 across the GCC who prioritize health alongside career growth, this signals both lifestyle and business opportunities. The trend offers a platform for networking within wellness circles, embracing fitness-focused habits, and tapping into the expanding wellness ecosystem through marketing, operations, and corporate wellness services.
Dubai’s commitment to growing its fitness culture further cements its position as a regional leader in health and lifestyle innovation, making it an attractive arena for wellness entrepreneurs and enthusiasts alike.
