Content creators in the United Arab Emirates are set to benefit from a major boost after a new partnership with Amazon opened doors to global selling opportunities. The agreement, announced at the Amazon Creators Foundry in the UAE, aims to empower digital creators, entrepreneurs, and small businesses by enabling them to reach international customers through Amazon’s global marketplace.
Under the initiative, UAE-based creators will receive access to Amazon’s e-commerce tools, logistics network, and training programs. This will allow them to showcase and sell locally produced goods, creative products, and branded merchandise to customers across multiple countries. The move is expected to strengthen the UAE’s growing creator economy and support the nation’s vision of becoming a global hub for digital innovation and entrepreneurship.
Officials highlighted that the partnership focuses not only on sales but also on capacity building. Workshops, mentorship programs, and data-driven insights will help creators understand global consumer trends, optimize product listings, and build sustainable online brands. Special attention will be given to women entrepreneurs and young creators, encouraging inclusive growth across the sector.
Amazon representatives stated that the UAE has a rapidly expanding community of content creators with strong regional and global appeal. By connecting them to Amazon’s international customer base, the company aims to unlock new revenue streams and help creators scale beyond local markets.
Industry analysts believe the deal could significantly increase exports of creative and small-scale products from the UAE, while also enhancing the country’s digital footprint worldwide. For creators, the agreement represents a major opportunity to transform online influence into viable global businesses.
As e-commerce and digital content continue to merge, the partnership signals a new chapter for UAE creators seeking to compete and succeed on the world stage.
