The United Arab Emirates has launched a major new initiative called the “Emirati National Identity Strategy,” aimed at strengthening national values, cultural understanding, and unity across the country. Announced during the UAE Government meetings, the strategy is considered one of the most comprehensive national identity projects introduced in recent years. It reflects the UAE’s commitment to preserving its heritage while continuing its journey of rapid development and global engagement.
The strategy was developed by the Ministry of Culture in cooperation with several federal and local authorities. Together, they created a unified vision that defines what the Emirati identity represents today. It highlights the importance of Islamic values, the Arabic language, Emirati customs, national history, and the family as the central pillar of society. In addition to these cultural components, the strategy emphasizes key human values such as respect, humility, ambition, generosity, and responsibility qualities that reflect the character of Emirati society.
To ensure the identity is understood and practiced across all levels of daily life, the strategy includes a structured framework and a governance model. This model will guide the implementation of various initiatives and measure their impact through a National Identity Index. The index is designed to monitor how effectively national values and cultural elements are being promoted in different sectors.
The strategy covers seven major areas: education, culture and language, family and community life, religion and coexistence, media, governance, and the economy. Through these sectors, the UAE aims to incorporate national identity into school curricula, community programmes, media content, and cultural institutions. For example, schools will strengthen lessons on Emirati heritage and dialect, while media organizations will follow guidelines that promote positive national narratives. Additionally, cultural projects such as heritage registries and dialect labs will help preserve traditional knowledge.
The introduction of this strategy comes at a time when the UAE continues to welcome residents from around the world. By reinforcing national values and cultural identity, the country aims to promote unity and coexistence among all communities living within its borders. Officials highlight that this initiative not only protects Emirati heritage but also supports social harmony in a diverse society.
Overall, the Emirati National Identity Strategy marks a significant step in shaping the future of the nation. It ensures that while the UAE progresses technologically and economically, it remains firmly connected to its cultural roots. By nurturing pride, belonging, and shared values, the strategy aims to keep the Emirati identity strong and relevant for future generations.

